Written by marketing gurus and lifelong deadheads david meerman scott and brian halligan, marketing lessons from the grateful dead gives you key innovations from the deads approach you can apply. The grateful dead broke almost every rule in the music industry book and profited as a result. What every business can learn from the most iconic band in history, authors david meerman scott and brian halligan illustrate how the dead went far beyond being just another touring band to become a cultural movementa way of life. Jan 01, 2011 the book everything i know about business i learned from the grateful dead. They encouraged their fans to record shows and trade tapes. By cultivating a dedicated, active community, collaboration with their audience to cocreate the deadhead lifestyle, and giving away freemium content, the dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Experiment, experiment, experiment the grateful dead played over 2,300 concerts and each one was completely unique due to their improvisational style. Marketing gurus david meerman scott and brian halligan take a crack at codifying the dead s nonmusical innovations in marketing lessons from the grateful dead.
The dead let people tape their shows for freethey would actually hand out cassette tapes to. The grateful dead were much more than a bunch of rockandroll geniuses. Brian and david did an online seminar on april fools day you can see the slides from marketing lessons from the grateful dead here. Brian halligan and david meerman scott have just published marketing lessons from the grateful dead. Marketing lessons from the grateful dead business wire. Friends told friends who told friends, which spread the word and swelled selection from marketing lessons from the grateful dead. Build a following wordofmouth was a very important factor in increasing the grateful dead fan base. Marketing lessons from the grateful dead on apple books. David meerman scott and brian halligan present the most compelling case study in the history of social media and inbound marketing. Giving things away for free and letting the fans spread the word. About the author s david meerman scott and brian halligan are coauthors of marketing lessons from the grateful dead. Bill walton the grateful dead broke almost every rule in the music industry book. Marketing communications departments dictate how a company is to use a logo and corporate colorswith one person in a department billing himself or herself as the logo policeand woe be unto anyone who steps out of line.
What every business can learn from the most iconic band in. The industry has changed over the past 30 year but yet we can still learn a thing or two from the rock band grateful dead. Marketing lessons from the grateful dead explores the phenomenon created by the grateful dead showcasing the extraordinary power of music and the innovations the dead developed to connect and bond with their audience. Dec 16, 2019 david is also the wall street journal bestselling author of 10 previous books, including the new rules of marketing and pr, marketing lessons from the grateful dead, and more. Books similar to marketing lessons from the grateful dead. In this new book, david and brian take a look back at how the dead worked to develop and nurture an active community of fans, then show how to apply many of those same techniques to todays marketing platforms. The grateful deadrock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book.
Out next month from boston authors david meerman scott and brian halligan is marketing lessons from the grateful dead. Within the pages of fanocracy, youll draw marketing lessons from countless recognizable examples, such as. Marketing lessons from the grateful dead posted on july 16, 2010 by dan schawbel the following is an excerpt from david meerman scott and brian halligans new book called marketing lessons from the grateful dead. What every business can learn from the most iconic band in history. In their new book, marketing lessons from the grateful dead, coauthors and marketing gurus david meerman scott left and brian halligan right shown here at an event monday at a barnes. The book was written and produced in a matter a months a year is often considered a quick turnaround for a book. The grateful dead was an american rock band formed in 1965 in palo alto, california. Hubspots brian halligan buys jerry garcias guitar for.
And now, hes joined together with hubspot ceo brian halligan to author a new book, marketing lessons from the grateful dead. The ten most innovative lessons from a long, strange trip by barry barnes and john perry barlow is an interesting book about philosophy and business. Halligan has seen the grateful dead perform more than 100 times. The grateful dead removed barriers to their music by allowing fans to tape it, which in turn brought in new fans and grew sales. New book casts the grateful dead as brilliant marketers. Subscription underpants company meundies demonstrating the power of fancentric business. What every business can learn from the most iconic band in history by david meerman scott. Halligan is ceo of marketing software company hubspot, and scott is a bestselling author with a marketing. Its about the marketing genius of the grateful dead, and how ahead of the time the bands concepts and strategies were.
In this episode, we talk about davids books, the interesting marketing strategy of the grateful dead, and how john mayer came to play with that iconic band. What every business can learn from the most iconic band in history wiley, 2010. What every business can learn from the most iconic band in history wiley. Everything i know about business i learned from the. Covered extensively by the media including the london sunday times magazine, the boston globe, the independent uk, billboard, reuters, upi, abc news, canadian business magazine, the street, and the new york post. Branding lessons from the grateful dead personal branding. What every business can learn from the most iconic band in history, david meerman scott and brian halligan identify the taper section as a crucial contributor to increasing the grateful dead s fan base. Their music, writes lenny kaye, touches on ground that most. Editions for marketing lessons from the grateful dead.
Nov 18, 2019 the industry has changed over the past 30 year but yet we can still learn a thing or two from the rock band grateful dead. Scott has seen the grateful dead perform over 40 times, beginning in 1979 when he was a teenager. In their book marketing lessons from the grateful dead. I met up with david at a conference in washington dc and captured the video announcement below. They taught us that when we free our content, more people hear about you and eventually do business with you. This is a band who appears to have seen the future way back in the 1960. David meerman scott turning fans into customers, john. The lessonsand the effect the band had on the music. David is also the wall street journal bestselling author of 10 previous books, including the new rules of marketing and pr, marketing.
The grateful dead rock legends, marketing pioneers. Heeding lessons from the grateful dead by jason mackey pittsburgh postgazette. But a new book says the band were masters of marketing as well. May 15, 2011 coauthor of marketing lessons from the grateful dead. The following are 3 most important marketing lessons that brands can learn from the grateful dead. Get ten of the lessons in this excerpt from marketing lessons from the grateful dead. Perhaps the biggest takeaway from this book is that the grateful dead was immensely successful because they didnt do what all other bands did. The book explores this dynamic from many different perspectives, incorporating a wide array of examples from both business and pop culture. The grateful dead are an american staple of the music industry. What every business can learn from the most iconic band in history wiley, august 2010, isbn. Loosen up your brand too often companies hold tight to their branding. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. Halligan is a longtime dead fan who cowrote the 2010 business book, marketing lessons from the grateful dead. What every business can learn from the most iconic band in history wiley, august 2010.
Jerry garcia talked about how in every selection from marketing lessons from the grateful dead. Written by marketing gurus and lifelong deadheads david meerman scott and brian halligan, marketing lessons from the grateful dead gives you key innovations from the deads approach you can apply to your business. Everything i know about business i learned from the grateful. Marketing lessons from the grateful dead with special guest. Everything i know about business i learned from the grateful dead.
Marketing lessons from the grateful dead with special. By cultivating a dedicated, active community, collaboration with their audience to cocreate the deadhead lifestyle. The grateful dead broke almost every rule in the music industry book. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away. The book is based on establishing a fan base and how to utilize it to the fullest. Deadheads and marketing strategists david meerman scott and brian halligan explain how smart businesses can learn from one of the most successful rock bands of all time in marketing lessons from the grateful dead wiley.
Download or stream marketing lessons from the grateful dead. The book everything i know about business i learned from the grateful dead. Coauthor of marketing lessons from the grateful dead. Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. David meerman scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies and public speaker. Perhaps the biggest takeaway from this book is that the grateful dead was immensely successful because they didnt do what all. Editions of marketing lessons from the grateful dead. Jul 30, 2015 and now, hes joined together with hubspot ceo brian halligan to author a new book, marketing lessons from the grateful dead. Jul 31, 2015 hi, im douglas burdett, host of the marketing book podcast and id like to tell you about marketing lessons from the grateful dead. In marketing lessons from the grateful dead deadheads and marketing strategists david meerman scott and brian halligan explain how smart businesses can learn from one of the most successful rock bands of all time broke almost every rule in the music industry book and profited as a result. How the dead learned to plan and act at the same time. Here are the ten lessons from the grateful dead youll find in this book. Aug 24, 2010 marketing lessons from the grateful dead.
What every business can learn from the most iconic band in history book. What every business can learn from the most iconic band in history, scott said, the grateful dead treated fans with tremendous respect, and my senseis that there is a very oneway relationship between companies and potential customers. Hi, im douglas burdett, host of the marketing book podcast and id like to tell you about marketing lessons from the grateful dead. The grateful dead rock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. The new book is marketing lessons from the grateful dead, a case study in contrarian marketing that uses the iconic bands success to teach marketers how to use social media and inbound marketing to grow their businesses. This is a band who appears to have seen the future way back in. Itll be a fun and insightful read for marketing mavens and music fans alike.
David meerman scott turning fans into customers, john mayer. Feb 21, 2020 marketing lessons from the grateful dead. The band is known for its eclectic style, which fused elements of rock, folk, country, jazz, bluegrass, blues, gospel, and psychedelic rock. No planes to catch, hotels to book or stats to analyze.
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